January 3, 2014: According to Mathison, “To start the New Year off right, the most important thing a new CDO can do is to craft and deliver the digital strategy. This should be a cross-departmental blueprint with input from all key stakeholders. It must include achievable and realistic goals; identification of the tools, resources, capital and team necessary to achieve those goals; a clear definition of roles and responsibilities; and key performance indicators (KPIs) for measuring your team’s performance against the goals. Once this is complete, the strategy should be clearly communicated to all involved.”